Key Business milestones
Our business strategy is divided into 4 key phases
Year 1
Establish business in GPL ecosystem
2016
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Year 3
Continue GPL aggression
Accelerate LAP distribution
Launch new BL/PL
Year 2
Dominate GPL HL space
Establish LAP distribution
Gradual build of non-GPL developer ecosystem
Year 4-7
Geographically expand beyond 4 cities
Find new Godrej ecosystem opportunities. Partnerships with stakeholders for other financing solutions such as PL, BL etc.
Voice of the customer
Key themes emerging from customer interviews and focus group discussions
GHF Value proposition is set on three key pillars
To deliver the Godrej experience in the light of our learnings, we formulated the 3 pillars of our differentiated proposition
Flexibility
Differentiated proposition across customer segments
Trust, fairness and transparency
Flexible products to match cashflow position
- Design your EMI
- Redraw account
- Parallel funding
- Quarterly Repayment
- Time-linked Pre-EMIs
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FLEXIBILITY
Flexible products to match cashflow position
- Design your EMI
- Redraw account
- Parallel funding
- Quarterly Repayment
- Time-linked Pre-EMIs
DIFFERENTIATED PROPOSITION ACROSS CUSTOMER SEGMENTS
Aggressively–priced by segment
Customized programs
- Industry level e.g. program curated for wholesalers and distributes
- Analytics backed customers segmentation to create better offers for every GPL project
TRUST, FAIRNESS AND TRANSPARENCY
Build a strong base in line with the Godrej values
- Transparency in pricing and charges
- Proper diligence of developer and property being financed
- Assurance on sanction of initial quoted eligibility
Information on #2
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- laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
- quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
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Information on #3
- Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
- laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
- quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
X
Information on #4
- Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
- laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
- quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
X
Aggressively–priced by segment
Customized programs
- Industry level e.g. program curated for wholesalers and distributers
- Analytics backed customers segmentation to create better offers for every GPL project